EPISODE 20
Susan Magrino
Martha Stewart's longtime publicist on how legendary personal brands actually get made. Susan Magrino, Founder and CEO of the Susan Magrino Agency, launched Martha Stewart's PR career and became one of the most influential executives in luxury hospitality and lifestyle branding. In this episode she sits down with Jennifer Valoppi to talk about what separates an iconic brand from a loud one, how to build a reputation that lasts decades, and the advice she gives young women breaking into PR, media, and hospitality today. š§
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